The lab's products
Every product here started as something we genuinely needed. We shipped them because they worked, and kept them because real people use them. They're how we stay sharp — and why the Partner and Teach rooms carry any weight.
The lab’s products are proof of practice. We don’t pitch agentic workflows to clients without having shipped them ourselves. We don’t advise on product thinking without having made the hard calls in our own work. The credibility behind Partner and Teach is earned here.
We kill almost nothing. If something stops growing, it goes into maintenance. The things that stay live are the ones real people use.